About Opening Bell

It all started with a dream.

Training + Sales

Jordan Lubow

Jordan Lubow has made a name for herself in the equestrian world with her ability to see raw talent while carefully developing horses for a successful performance career.

Jordan's equestrian life began at a young age. Growing up on a farm, she developed a profound connection with horses and quickly realized her natural affinity for working with them. Jordan has honed her skills, studying equine behavior and learning the importance of correct riding and management.

Jordan's training style is both thoughtful and laid back, creating a fun atmosphere while also helping riders achieve their goals. Horse shopping? Jordan has a strong network both states-side and overseas to help find riders their perfect equine match.

Assistant Trainer/Barn Manager

Diana Russell

Diana has been immersed in the sport her entire life, growing up riding everything from ponies to equitation, hunters, and jumpers. Diana has a genuine passion for bringing out the best in both horses and riders. She loves creating a positive, encouraging environment where horses and riders can grow with confidence.

Over the years, Diana has competed and developed young horses through the 1.35m jumpers and upper-level hunters, giving her a well-rounded understanding of the patience, adaptability, and thoughtful training required to build lasting success. Alongside her work in the show ring, she has been dedicated to teaching riders of all levels, helping them grow with solid fundamentals, confidence, and an appreciation for true horsemanship. Whether working with juniors, amateurs, or green horses, Diana strives to create a supportive, encouraging environment.